PROJECT OVERVIEW The objective was to develop the full digital campaign for Ralph Lauren 67, the brand's new fragrance. The focus was to highlight key ingredients such as pineapple, wood, and leather, all within a strong baseball-inspired universe rooted in American culture. APPROACH Our focus was on creating the hero video and a series of social media capsules. The project combined cinematic storytelling with 3D motion design to build an immersive and dynamic experience. The narrative was designed to feel fluid and continuous, with smooth transitions between scenes rather than a sequence of disconnected shots. Particular attention was given to creating a cohesive visual flow and a strong sense of immersion. TECHNIQUES & TOOLS • 3D Simulation: Advanced simulations for leather, liquid, and ingredient interactions • Texture & Lighting: Highly detailed materials to achieve realistic and tangible surfaces • Motion Design: Cinematic transitions and dynamic scene composition • Visual Development: Integration of baseball-inspired graphic elements OUTCOME The result is a visually rich and immersive film that brings together realism and stylization. The combination of detailed simulations and a strong visual direction creates a compelling interpretation of the fragrance's identity. The project emphasizes texture, materiality, and movement, delivering a dynamic experience that blends Ralph Lauren's heritage with a bold and contemporary visual language.