PROJECT OVERVIEW The objective was to develop a campaign experience for YSL Libre Berry Crush, combining digital and physical elements. The challenge was to create immersive visuals that could adapt across multiple platforms while maintaining a strong and cohesive brand identity. APPROACH Our focus was on creating an interactive and visually impactful experience across screens and formats. We explored both digital and tangible executions, integrating tactile interactions and high-quality OLED displays. Due to tight timelines, rapid prototyping and efficient production were essential to ensure consistency across platforms such as Android, iPhone, and YouTube. TECHNIQUES & TOOLS • 3D Visuals: Organic forms inspired by raspberry textures to create depth and uniqueness • Motion Design: Adapted for multi-platform video and digital formats • Platform Optimization: Content tailored for Android, iOS, and YouTube environments OUTCOME The campaign was deployed across multiple channels, including digital platforms and video formats, achieving strong visibility. The final result is an immersive and visually rich experience that reflects YSL’s evolving creative direction, combining organic aesthetics with high-impact digital execution.