Development of an architectural and immersive pop-up exhibition concept, created in collaboration with the brand’s architecture and VM direction.
The project aimed to translate the Frédéric Malle universe into a spatial experience, articulated through distinct zones highlighting different sensory narratives.
Scope included concept development, 3D modeling, camera movement design, texturing, lighting and original music composition, delivered through a cinematic CGI video showcasing the full exhibition experience.