Creation of a full digital campaign for the launch of Ralph Lauren 67, the brand’s new fragrance. The project focused on highlighting key ingredients such as pineapple, wood, and leather through a strong baseball-inspired visual universe rooted in American culture. Scope included the creation of a hero video and social media capsules, combining cinematic storytelling, 3D motion design, advanced simulations, texture, lighting, and visual development to deliver an immersive, dynamic experience that reinterprets the fragrance’s identity through a bold contemporary language.
