Bureau Tonalli collaborated with Jean Paul Gaultier to develop the creative concept and visual universe for La Favorite’s pop-up experiences. Drawing on Parisian landmarks and the campaign’s fashion codes, we explored spatial concepts, assets and activations to bring the fragrance’s world into a physical setting. Selected visual codes from this creative exploration were incorporated into the final pop-up at Les Halles in Paris, carrying elements of our concept into this key launch activation.
